Every deal has a data room. How many have an intelligence layer?
CRED gives private equity and investment firms the intelligence to source better deals, evaluate assets with depth no data room provides, and see what is happening across the portfolio before the board pack tells you what happened.
Portfolio Company Health
77
Portfolio Companies
$1.35B
Top 5 Combined Revenue
87.1K
Total Employees
83.0
Avg Growth Score
Portfolio health / ranked by growth score
Nexus Platforms
Technology / $420M
Meridian Health
Healthcare / $310M
Atlas Consumer
Consumer / $280M
Vantage Logistics
Industrials / $195M
CoreBridge Media
Media / $145M
Illustrative example
Three problems. One intelligence layer.
CRED gives every stage of the investment lifecycle the same operating rhythm: signal, benchmark, prioritize, act.
01
Deal Sourcing
Your deal flow is built on relationships, sector knowledge, and what the market surfaces. The companies that match your thesis and are approaching the right lifecycle moment are in the data before they are in your pipeline.
02
Due Diligence
A data room tells you what a management team wants you to know. It does not show how the asset benchmarks against peers, where competitive threats are building, or where the operational improvement opportunity lives.
Intelligence at every investment decision
03
Portfolio Visibility
Most firms manage portfolio performance through quarterly reporting. The signals that predict underperformance exist in real time, long before they surface in a board pack.
The current state
Deal flow dependent on banker relationships and market timing
Diligence limited to what management chooses to disclose
Portfolio health assessed quarterly through management reporting
Commercial benchmarks assembled manually from public sources
Competitive threats detected after they reach the board agenda
CRED intelligence layer
Target companies surfaced before they enter a formal process
Independent market intelligence beneath every data room
Portfolio health scored continuously against live market signals
Commercial benchmarks updated in real time against peer set
Competitive threats detected at the signal level
CRED closes the intelligence gap at every stage: deal sourcing, due diligence, and portfolio management.
See What CRED Finds in Your MarketFrom signal to decision in one platform.
Every target signal, portfolio health indicator, and market move across your sectors is continuously updated from CRED's intelligence layer.
STEP 01
Connect
Unify everything.
Two hundred plus data sources bring together your target universe and portfolio in one continuously updated intelligence layer.
STEP 02
Score
Rank every opportunity.
Proprietary models score target fit, portfolio health, commercial whitespace, thesis alignment, and sector momentum.
STEP 03
Surface
Deliver at the point of decision.
Dashboards, asset intelligence reports, portfolio health views, sector scanners, and comp databases meet each team where decisions happen.
The companies that match your thesis are already in the data.
CRED surfaces target companies before they are in a process, giving origination teams a systematic intelligence advantage.
Capability 01
Target Identification
CRED scans your defined sector continuously across size, growth trajectory, financial health, commercial profile, management quality, and lifecycle stage.
Capability 02
Look-Alike Modeling
Your best exits become your best sourcing tool. CRED maps successful investment characteristics and finds earlier-stage companies matching the same profile.
Capability 03
Transaction Comps
Recent headline transactions, buyer profiles, and implied multiples are pulled from a continuously updated database rather than assembled from memory.
Sector Scanner
Thesis fit scoring
Nexus Platforms
Technology / $380M revenue
Meridian Diagnostics
Healthcare / $210M revenue
Coastal Consumer Brands
Consumer / $155M revenue
Vantage Logistics
Industrials / $195M revenue
Brightfield Analytics
Technology / $90M revenue
Illustrative example
CloudBridge SaaS
Vista Equity / Technology
$1.2B
Price
8.4x
2024
MedCore Group
KKR / Healthcare
$890M
Price
11.2x
2024
Summit Consumer
Blackstone / Consumer
$640M
Price
6.8x
2024
Vertex Logistics
Carlyle / Industrials
$520M
Price
7.1x
2023
We will show you the companies in your target sector that match your investment thesis right now.
Schedule Executive BriefingIndependent market intelligence beneath every data room.
A management data room tells you what the asset wants you to know. CRED adds the outside-in market view: commercial benchmarks, audience value, competitive position, and value creation opportunities.
Asset intelligence report
CRED turns diligence from static document review into a live intelligence workflow. Your team sees the data-room gaps before management explains them.
Executive Summary
Pre-LOI diligence brief
£2.8B
Enterprise Value
Implied 4.4x revenue
£634M
Revenue FY24
+12% YoY
£891M
Market Value
Top 10 globally
£48M+
Whitespace
Identified upside
Key Opportunities
Naming rights category unfilled
APAC broadcast rights undermonetized
Digital fan revenue below peer median
Key Risks
Revenue concentration in 3 categories
Competitive pressure from Tier 1 assets
Player wages above peer median
+18%
Revenue per headcount
Above peer median across commercial teams
£48M
Sponsorship whitespace
Naming rights and digital categories underfilled
3 flags
Competitive pressure
Tier 1 rivals growing commercial yield faster
4.2-5.8x
Valuation context
Recent comparable range supports lower-half ask
Submit any target company and CRED returns the independent asset intelligence that changes the diligence questions.
Request a Sample Asset ReportYour portfolio is already generating the signals that predict next quarter.
Quarterly reporting tells you what happened. CRED tells you what is happening in real time, across every portfolio company, benchmarked against the market signals that predict performance.
Portfolio intelligence platform
The quarterly board pack is replaced by a live intelligence layer that does not wait for management to report what the data already shows.
01
Commercial Acceleration
CRED identifies specific gaps: unfilled inventory categories, below-median revenue per headcount, and digital revenue underperformance.
02
Sector Scanner
CRED surfaces which companies are losing ground to competitors before it shows up in reported revenue.
Source: Gain.pro, 2025 Private Equity Value Creation Report.
Portfolio Company Health Grid
Nexus Platforms
Technology / $420M / 2.1K employees
Meridian Health
Healthcare / $310M / 4.8K employees
Atlas Consumer
Consumer / $280M / 3.2K employees
Vantage Logistics
Industrials / $195M / 1.9K employees
CoreBridge Media
Media / $145M / 1.1K employees
Growth / health scores, illustrative example
54%
Value creation from revenue growth
20-100
Typical portfolio companies
Live
Signal refresh cadence
Peer set
Benchmarking model
We will map the intelligence gaps across your portfolio and show what CRED surfaces on each asset.
Schedule Executive BriefingTwo or three people. One fund. CRED automates everything except the decision.
Lean investment teams carry institutional LP expectations without a research bench. CRED removes the research assembly so decision-maker time stays on judgment.
Pre-Meeting Intelligence
Before every founder call, CRED pulls the market sizing, category momentum, competitive landscape, and founding team signals worth asking about.
Investment Memo and TAM Generation
Market sizing, competitive landscape, and category intelligence reports are generated on demand from the data layer.
LP Reporting Intelligence
Portfolio performance, market benchmarks, and competitive context are surfaced automatically so LP updates take minutes.
Deal Flow / Thesis Fit Ranking
Emerging manager workflow
Brightfield Analytics
B2B SaaS / Series B
CorridorHealth
Healthcare Services / Series C
PulseWave Media
Digital Media / Growth
IronBridge Capital
Fin Services / PE-backed
+31%
Portfolio ARR growth
4 of 5
Above peer set
3 sectors
Category momentum
The firms that build intelligence infrastructure early compound their advantage every fund cycle.
Four moments where CRED changes the outcome.
The same intelligence layer appears at the point of decision, whether the team is sourcing, diligencing, reviewing, or reporting.
Pre-LOI Diligence
Pull the full asset intelligence report before submitting a letter of intent: commercial benchmarks, audience intelligence, valuation comps, and data-room gaps.
Pre-LOI Diligence / Intelligence Output
Commercial operations benchmarked
Decision signal 01
Audience value independently sized
Decision signal 02
Valuation comps refreshed
Decision signal 03
CRED keeps each investment workflow attached to the same source of live market truth.
Data depth and benchmarking precision in one investment lifecycle platform.
The page-level visual system stays restrained because the substance is the advantage: live company, contact, market, and benchmark intelligence organized into PE-specific models.
| Data Point | What It Tells You |
|---|---|
| Target Fit Score | How closely a company matches your investment thesis on size, growth, commercial profile, and lifecycle stage |
| Portfolio Health Score | Growth trajectory and commercial performance vs peer set, continuously updated |
| Commercial Whitespace Estimate | Unfilled inventory categories and revenue improvement opportunity vs achievable benchmarks |
| Asset Intelligence Score | Commercial health, audience size, operational benchmarks, and competitive position |
| Transaction Comp Database | Implied multiples from recent headline transactions across covered sectors |
| Sector Momentum Score | Market signal activity and competitive dynamics across any defined investment sector |
CRED Platform Coverage
50M+
Companies in the intelligence database
700M+
Contacts tracked globally
200+
Data connectors
4.6B
Consumer profiles
180+
Countries with data coverage
99.9%
Platform uptime SLA
Market Context
$2.0T
Global PE deal value in 2024
2x
PE sports deals doubled YoY in 2024
53%
Buyout portfolio companies held 4+ years
4.8%
PE annual returns above public markets since 2000
54%
Revenue growth accounts for most PE value creation across global investments.
46%
Overall PE returns are increasingly driven by business improvement.
75%
Operational value creation should dominate PE effort over financial engineering.
$10.8T
Global private equity assets reached a record scale in 2024.
Every deal has a data room. Now it has an intelligence layer.
The targets worth pursuing are already in the data. The assets you are evaluating are already benchmarked. The portfolio companies that need attention are already generating the signals.
Executive Briefing
What you will walk away with
A live intelligence assessment using your target sector, investment thesis, and current portfolio.
Schedule Executive BriefingSample Asset Report
What you will receive
Submit any target company and receive a full asset intelligence report covering commercial operations, audience intelligence, competitive position, and valuation context.
Request a Sample Asset Report