Your Next Customer Is Already Signaling. Your Highest-Risk Account Is Already Deciding. Do You Know Which Is Which?
CRED gives technology companies the intelligence to find the accounts most likely to buy, keep the customers most likely to leave, and build the product the market is actually asking for. Before the signals become outcomes you have to explain.
TECHNOLOGY INTELLIGENCE COMMAND CENTER
ILLUSTRATIVE SCENARIO
PIPELINE - RANKED BY CONVERSION
Nexus Labs
Series B Announced
Ironclad AI
VP Sales Hired
Orbit Systems
Headcount +40%
Vanta Corp
Competitor Contract Ending
Streamline IO
ICP Fit: High
ACCOUNT HEALTH - AT RISK
Thornfield SaaS
34Prism Analytics
51Clearpath Tech
68PLG CONVERSIONS READY
Nexus Labs
Series B closed
Ironclad AI
VP Eng hired
Orbit Systems
Headcount +35%
COMPETITIVE SIGNALS
Engage360
Feature release · 47d ahead
SignalFlow
Pricing change · 31d ahead
THE PROBLEM
Three Problems. One Platform.
01
Pipeline Timing
Your CRM shows you who is in the pipeline. It does not show you which accounts just raised a Series B, hired a VP of Sales, or expanded headcount by 40%. The signals that tell your commercial team which prospects are in an active buying window right now are happening outside your stack.
02
Retention Blind Spots
The average annual SaaS churn rate is 10 to 14% (Source: SaaS Churn Rate - Your Ultimate Survival Guide, Revenera, 2025). The behavioral signals that predict churn exist 60 to 90 days before the decision is made. By the time most CS teams see them the renewal conversation is already uncomfortable.
03
Roadmap Uncertainty
Your product team is prioritizing a backlog without real-time competitive intelligence. A competitor shipped a feature your top accounts have been requesting. A segment of your best-fit customers started evaluating alternatives. By the time either signal is visible internally the window to respond has already closed.
CRED surfaces all three in one platform.
The Current State
What most technology companies are running on
Funding and hiring signals invisible to commercial team
Account health assessed manually at renewal time
Roadmap prioritized on internal opinion not market signal
PLG users disconnected from commercial pipeline
Competitive moves detected after the damage is done
CRED Intelligence Layer
What CRED surfaces from the same data
Active buying window signals surfaced in real time
Account health scored continuously with 90-day churn prediction
Roadmap prioritized against live market demand and competitive gaps
PLG users scored by expansion and conversion readiness
Competitive signals detected 45 to 60 days before market visibility
HOW IT WORKS
From signal to decision in one platform.
Every pipeline signal, every account health indicator, and every competitive move. All continuously updated from your data and CRED's combined intelligence across 50M+ companies and 700M+ contacts worldwide. Your team stops searching and starts deciding.
STEP 01
Connect
Unify everything.
200+ data connectors bring together your internal systems and external market signals. CRED matches product usage data, CRM records, support tickets, and email engagement with external funding signals, hiring activity, technographic data, and competitive intelligence. Your internal data and CRED's external intelligence working together so every score, every health indicator, and every competitive signal reflects the complete picture.
STEP 02
Score
Rank every opportunity.
Proprietary scoring models rank every prospect, every customer, and every competitive threat. Pipeline conversion scores built on funding, hiring, and behavioral signals. Account health scores built on product usage, engagement depth, and support patterns. PLG expansion scores built on usage velocity and external market context. Every outcome your team records sharpens the next prediction, so the scores get more accurate the longer you use them.
STEP 03
Surface
Deliver at the point of decision.
Dashboards give your revenue and CS leadership a unified operational view. Ranked prospect lists give your commercial team a live pipeline. Competitive intelligence briefs give your product team the market context they need before the planning meeting starts. All of it built from the same scored, continuously updated data layer. Your revenue team sees the full picture. Your CS team sees which accounts need attention. Your product team sees what the market is actually asking for.
REVENUE AND GTM
The accounts most likely to buy are already in your market. CRED tells you which ones and why now.
Whether you're running a direct sales motion, a PLG motion, or both, CRED gives your commercial team the intelligence to reach the right accounts at the right moment.
PLG CALLOUT
58% of B2B SaaS companies operate with a PLG motion. Average free-to-paid conversion is 9%. When Product Qualified Leads are used, that conversion rate is 3x higher. The gap between 9% and 27% is intelligence.
Source: Product-Led Growth Benchmarks, ProductLed, 2022
9%
Avg conversion
3x
With PQLs
58%
SaaS with PLG
Accounts ranked by conversion probability using funding signals, hiring activity, technology adoption, and ICP fit. Not a static list built on last quarter's data. A continuously updated ranked pipeline that tells your team which accounts moved into a buying window this week and what triggered the signal. The difference between being first to reach a prospect and finding out they signed with a competitor.
PIPELINE - RANKED BY CONVERSION PROBABILITY
ILLUSTRATIVE SCENARIONexus Labs
ICP: HighIronclad AI
ICP: HighOrbit Systems
ICP: HighVanta Corp
ICP: MediumStreamline IO
ICP: HighWe'll show you the accounts in your pipeline that moved into a buying window this week, using your data.
CUSTOMER SUCCESS
The accounts most likely to churn are already telling you. CRED makes sure you hear it in time.
By the time most CS teams see the warning signs, the renewal conversation is already uncomfortable. CRED identifies at-risk accounts 60 to 90 days before the decision is made - when the outcome is still in your hands.
47 days
Avg earliest departure signal window
60-90d
Before churn decisions are made
Source: SaaS Churn Rate - Your Ultimate Survival Guide, Revenera, 2025
10-15%
Churn reduction with AI prevention
Source: Average Churn Rate for SaaS Companies, Fullview, 2025
A continuously updated view of account health across the entire customer base. ARR at risk trending, accounts by health tier, renewal pipeline with churn probability scores, and expansion opportunity ranking. Every resourcing decision and intervention strategy starts from the same complete, current picture.
CS PORTFOLIO HEALTH DASHBOARD
Meridian Capital
$820K ARR
Thornton Group
$540K ARR
Langford Partners
$310K ARR
Eastbrook Tech
$1.2M ARR
Whitfield Inc
$670K ARR
Summit Systems
$490K ARR
PRODUCT INTELLIGENCE
Build what the market is actually asking for. Know what competitors are shipping before it costs you.
Your roadmap is your most public strategic commitment. CRED makes sure it is built on what the market is actually doing, not what you last heard in a planning meeting.
Feature releases, pricing changes, positioning shifts, and go-to-market moves across every competitor in your defined set. Surfaced 45 to 60 days before market visibility when your roadmap can still respond. Only 41% of product professionals report they are able to successfully keep roadmaps up to date (Source: Product Excellence Report, Productboard, 2022), yet most teams have no systematic way to monitor competitor movement in real time.
COMPETITIVE INTELLIGENCE DASHBOARD
ILLUSTRATIVE SCENARIORival Alpha
Feature Release Detected
Direct: 3 backlog items
Rival Beta
Pricing Change
Affects 12 active deals
Rival Gamma
Go-to-Market Pivot
New ICP targeting your segment
Rival Delta
Executive Hire (CPO)
Product direction shift likely
HOW TEAMS USE IT
Three Moments Where CRED Changes the Outcome.
Open the pipeline dashboard. See which accounts moved into an active buying window over the past week. Funding round detected. New VP of Sales hired. Competitor contract ending. Check the PLG conversion list for trial users at companies showing buying signals. Your team starts Monday knowing exactly who to call and why the timing is right.
MONDAY PIPELINE REVIEW
ILLUSTRATIVE SCENARIOACCOUNTS IN ACTIVE BUYING WINDOW - THIS WEEK
Helios Data
Series C announced
Candor Health
CRO hired + team expansion
Ridgeline Cloud
Competitor contract ending
PLG CONVERSIONS READY FOR OUTREACH
Beacon Analytics
Series A + VP Eng
Polaris SaaS
Headcount +50%
CRED DATA ADVANTAGE
Intelligence built specifically for technology companies. Not adapted from somewhere else.
TECHNOLOGY-SPECIFIC DATA MODELS
| DATA POINT | WHAT IT TELLS YOU |
|---|---|
| Pipeline Conversion Score | Accounts ranked by likelihood to convert based on funding, hiring, technographic, and behavioral signals |
| PLG Expansion Score | Product usage signals combined with external market context to rank accounts by expansion readiness |
| Churn Prediction Score | 90-day forward view on account health built on usage, engagement, support, and market signals |
| Competitive Displacement Risk | Accounts showing early signals of competitive evaluation scored by likelihood to switch |
| ICP Drift Detection | How your ideal customer profile is shifting based on closed-won patterns over the past 90 days |
| Technology Stack Signals | Tools a prospect is adopting or dropping as indicators of buying intent and strategic direction |
| Funding and Hiring Velocity | Company growth signals that indicate an active buying window or expansion readiness |
CRED PLATFORM COVERAGE
50M+
Companies in the intelligence database
700M+
Contacts tracked globally
200+
Data connectors
4.6B
Consumer profiles
Source: CRED Platform Data
MARKET CONTEXT
35-50%
Sales go to vendor that responds first
77%
B2B buyers say last purchase was complex
6.8
Average stakeholders in B2B buying decision
40-60%
Deals lost to no decision, not a competitor
Source: Gartner, B2B Buyer Survey, 2023 (77%, 6.8)
Source: Stop Losing Sales to Customer Indecision, Harvard Business Review, 2022 (40-60%)
Source: The Digital Evolution in B2B Marketing, Google and Corporate Executive Board, 2012 (35-50%)
30%
Sales reps spend only 30% of their workweek on actual selling activities, with the remaining 70% lost to administrative tasks, data management, and non-revenue work.
Salesforce, State of Sales Report, Sixth Edition, 2024
3x
58% of B2B SaaS companies operate with a PLG motion. Average free-to-paid conversion is about 9%. When Product Qualified Leads are used, that conversion rate is 3x higher.
Product-Led Growth Benchmarks, ProductLed, 2022
46%
46% of SaaS companies now use churn prediction models, with advanced implementations achieving 88.6% precision in churn prediction.
Average Churn Rate for SaaS Companies, Fullview, 2025
35-50%
35 to 50% of sales go to the vendor that responds first.
The Digital Evolution in B2B Marketing, Google and Corporate Executive Board, 2012
Your Next Customer Is Already Signaling. Your Highest-Risk Account Is Already Deciding.
The signals are already in your market. The buying windows are already opening. The accounts most likely to churn in the next 90 days are already showing the early indicators. CRED makes those signals visible, ranked, and actionable for every team that touches revenue.
EXECUTIVE BRIEFING
What you'll walk away with:
A live intelligence assessment using your pipeline, your account base, and your competitive landscape. We will show you the accounts in an active buying window this week, the customers most likely to churn in the next 90 days, and the competitive signals your product team has not seen yet. Before you commit to anything.
SAMPLE REPORT
What you'll receive:
Submit 5 target accounts or prospects. Within 48 hours CRED returns a full intelligence report including pipeline conversion score, account health signals, PLG expansion readiness, and competitive context on each. No cost. No obligation.