Your next customer is already signaling. Your highest-risk account is already deciding.
CRED gives technology companies the intelligence to find the accounts most likely to buy, keep the customers most likely to leave, and build the product the market is actually asking for.
SOC 2
GDPR
Technology Intelligence Command Center
ILLUSTRATIVE SCENARIO
Pipeline - ranked by conversion
Nexus Labs
Series B announced
Ironclad AI
VP Sales hired
Orbit Systems
Headcount +40%
Vanta Corp
Contract ending
Streamline IO
ICP fit: high
Account health - at risk
Thornfield SaaS
$420K ARR at risk
Prism Analytics
$280K ARR at risk
Clearpath Tech
Usage watch
PLG conversions ready
Nexus Labs
Series B closed
Ironclad AI
VP Eng hired
Orbit Systems
Headcount +35%
Engage360
Feature release
SignalFlow
Pricing change
Three technology growth problems. One intelligence layer.
CRED connects pipeline timing, customer health, and roadmap pressure into one bordered operating view instead of separate dashboards and delayed meetings.
01
Pipeline timing
Your CRM shows you who is in the pipeline. It does not show you which accounts just raised a Series B, hired a VP of Sales, or expanded headcount by 40%.
02
Retention blind spots
Behavioral signals that predict churn exist 60 to 90 days before the decision is made. Most CS teams see them when the renewal conversation is already uncomfortable.
03
Roadmap uncertainty
Competitor releases, segment shifts, and unmet customer needs appear outside the product planning room before they appear inside the backlog.
FRAGMENTED
The current state
Funding and hiring signals invisible to commercial teams
Account health assessed manually at renewal time
Roadmap prioritized on internal opinion, not market signal
PLG users disconnected from commercial pipeline
Competitive moves detected after the damage is done
UNIFIED
CRED Intelligence Layer
Active buying-window signals surfaced in real time
Account health scored continuously with a 90-day churn view
Roadmap prioritized against live market demand and competitive gaps
PLG users scored by expansion and conversion readiness
Competitive signals detected 45 to 60 days before market visibility
From signal to decision in one bordered system.
Every pipeline signal, account-health indicator, and competitive move is continuously updated from your data and CRED's combined intelligence across companies and contacts worldwide.
STEP 01
Connect
Unify everything.
200+ data connectors bring together CRM, product usage, support, email engagement, funding signals, hiring activity, technographic data, and competitive intelligence.
CRM + product
Email + support
Hiring signals
Funding activity
Technographics
Financial filings
STEP 02
Score
Rank every opportunity.
Proprietary scoring models rank every prospect, customer, and competitive threat. Every outcome your team records sharpens the next prediction.
Pipeline score
Account health
Churn prediction
PLG expansion
Competitive gap
ICP fit
STEP 03
Surface
Deliver at the point of decision.
Dashboards, ranked prospect lists, competitive briefs, alerts, and reports deliver the same scored intelligence to revenue, CS, and product teams.
Revenue dashboard
CS health view
Competitive brief
PLG pipeline
Prospect reports
Signal alerts
The accounts most likely to buy are already in your market.
Whether you run a direct sales motion, a PLG motion, or both, CRED gives your commercial team the intelligence to reach the right accounts at the right moment.
9%
Average free-to-paid conversion
3x
Conversion lift with PQLs
58%
B2B SaaS companies with PLG motion
Accounts ranked by conversion probability using funding signals, hiring activity, technology adoption, and ICP fit. The commercial team sees which accounts moved into a buying window this week and why the timing matters.
Pipeline - ranked by conversion probability
ILLUSTRATIVE SCENARIO
Nexus Labs
Series B announced
Ironclad AI
Competitor contract ending
Orbit Systems
Headcount +40%
Vanta Corp
Series A closed
Streamline IO
VP Eng hired
The accounts most likely to churn are already telling you.
CRED identifies at-risk accounts 60 to 90 days before the decision is made, when the renewal outcome is still changeable.
47 days
Average earliest departure signal window
60-90d
Before churn decisions are made
10-15%
Churn reduction with AI prevention
A continuously updated view of account health across the customer base: ARR at risk, accounts by health tier, renewal pipeline, churn probability, and expansion opportunity ranking.
CS portfolio health dashboard
$3.9M ARR AT RISK
Meridian Capital
$820K ARR
Thornton Group
$540K ARR
Langford Partners
$310K ARR
Eastbrook Tech
$1.2M ARR
Whitfield Inc
$670K ARR
Build what the market is actually asking for.
Your roadmap is your most public strategic commitment. CRED keeps it grounded in what customers, competitors, and the market are doing now.
Feature releases, pricing changes, positioning shifts, and go-to-market moves are surfaced 45 to 60 days before market visibility, while the roadmap can still respond.
Competitive intelligence dashboard
ILLUSTRATIVE SCENARIO
Rival Alpha
Feature release overlaps 3 backlog items
Rival Beta
Pricing change affects 12 active deals
Rival Gamma
New ICP targeting your segment
Rival Delta
Executive hire suggests product direction shift
Three operating moments where CRED changes the outcome.
The homepage rhythm applies here as a practical operating cadence: bordered decision moments, clear labels, and evidence visible at the point of action.
The team starts Monday with a ranked view of accounts that moved into active buying windows, including funding rounds, executive hires, contract endings, and PLG conversion signals.
Monday pipeline review
ILLUSTRATIVE SCENARIO
Helios Data
Series C announced
Candor Health
CRO hired + team expansion
Ridgeline Cloud
Competitor contract ending
Beacon Analytics
PLG user at funded account
Intelligence built specifically for technology companies.
The data layer combines technology-company operating signals, market movement, and CRED platform coverage without introducing a separate visual language.
Technology-specific data models
Pipeline Conversion Score
Accounts ranked by funding, hiring, technographic, and behavioral signals
PLG Expansion Score
Product usage combined with external market context
Churn Prediction Score
90-day account health built on usage, engagement, support, and market signals
Competitive Displacement Risk
Early signals of competitive evaluation scored by likelihood to switch
ICP Drift Detection
How your ideal customer profile is shifting based on closed-won patterns
Technology Stack Signals
Tools a prospect adopts or drops as buying-intent indicators
Funding and Hiring Velocity
Company growth signals that indicate buying or expansion readiness
50M+
Companies in the intelligence database
700M+
Contacts tracked globally
200+
Data connectors
4.6B
Consumer profiles
35-50%
Sales go to the vendor that responds first
77%
B2B buyers say the last purchase was complex
6.8
Average stakeholders in a B2B buying decision
40-60%
Deals lost to no decision, not a competitor
30%
Sales reps spend only 30% of their workweek on actual selling activities.
Salesforce, 2024
3x
Product Qualified Leads can lift free-to-paid conversion by 3x.
ProductLed, 2022
46%
SaaS companies increasingly use churn prediction models for account intervention.
Fullview, 2025
35-50%
Sales often go to the vendor that responds first.
Google and CEB, 2012
Your next customer is already signaling. Your highest-risk account is already deciding.
The buying windows are already opening. The accounts most likely to churn in the next 90 days are already showing early indicators. CRED makes those signals visible, ranked, and actionable.
EXECUTIVE BRIEFING
What you'll walk away with
A live intelligence assessment using your pipeline, account base, and competitive landscape. We show active buying windows, likely churn, and competitive signals before you commit to anything.
Schedule Executive BriefingSAMPLE REPORT
What you'll receive
Submit 5 target accounts or prospects. Within 48 hours CRED returns a report with pipeline score, account health signals, PLG expansion readiness, and competitive context.
Get a Sample Report