Your next deal is already in the market. Do you know where?
CRED gives sports organizations and agencies the intelligence to get there first: Who to call, what they'll pay, and when their current deal ends.
TRUSTED BY ORGANIZATIONS THAT COMPETE ON INTELLIGENCE
Sports intelligence platform
$179B
Global Sports Market
4.6B
Consumer Universe
$31.8B
PE Capital Deployed
22,000,000+
Sponsor Predictions
Updating live
Live brand signals / ranked by fit and buying readiness
Nike
Apparel
94
FIT SCORE
Mastercard
Financial Services
91
FIT SCORE
Emirates
Travel & Aviation
87
FIT SCORE
Rolex
Luxury Goods
84
FIT SCORE
Heineken
Beverage
79
FIT SCORE
The problem is not a lack of data. It is that the data never arrives as a decision.
Sports organizations already have revenue, audience, sponsor, and engagement signals. CRED turns those fragments into a commercial operating view your leadership and partnership teams can use.
PROBLEM 01
Leadership Visibility
Revenue streams, commercial benchmarks, and market position live in different systems. The board-ready view has to be assembled manually every time.
PROBLEM 02
Commercial Blind Spots
Brand executives are already appearing in your social, event, and digital engagement data. Without identity resolution, those signals stay invisible.
PROBLEM 03
Hidden Pipeline
CRM, ticketing, and email systems are full of people who map to companies with real buying power, but personal and professional identity stay disconnected.
FRAGMENTED
The Current State
What most sports organizations are running on
Revenue data across 4 disconnected systems
Sponsorship benchmarks assembled manually
No unified view for board meetings
Commercial team flying blind on prospects
Market position unclear without research sprints
UNIFIED
CRED Intelligence Layer
What CRED surfaces from the same data
All revenue streams in one live dashboard
Benchmarks updated continuously, not quarterly
Board-ready view, ready before every meeting
Ranked pipeline of brands most likely to say yes
Market position tracked in real time
From signal to decision in one platform.
Every deal signal, prospect score, and partner health indicator is continuously updated from your data and CRED's commercial intelligence across companies, contacts, and market activity.
STEP 01
Connect
Unify everything.
200+ data sources bring together your internal systems and external market signals, resolving which fans, buyers, and contacts work at brands worth calling.
STEP 02
Score
Rank every opportunity.
Proprietary scoring models rank brands, prospects, and active partners by inventory category, look-alike fit, buying readiness, and relationship health.
STEP 03
Surface
Deliver at the point of decision.
Dashboards, ranked lists, and custom reports deliver the same scored intelligence to executives, partnership directors, and analysts without rebuilding the work.
Everything your leadership team and commercial team need. Finally in one place.
Whether you're running a league, federation, team, or venue, CRED gives senior leaders a unified business view and commercial teams a live pipeline of the brands most likely to say yes.
FOR YOUR LEADERSHIP TEAM
One view of your entire operation. Built for the people who run it.
Revenue Intelligence
All your revenue streams tracked in one view including media rights, sponsorship, ticketing, pay-per-view, and merchandise, benchmarked against peer properties and projected forward. Know which streams are growing, which are underperforming against your league median, and where the whitespace is before the board asks.
FINANCIAL ANALYSIS — REVENUE BY STREAM
Commercial Performance Benchmarks
Revenue per headcount by department, sponsorship category fill rate vs. achievable inventory, hospitality yield vs. comparable properties. The benchmarks that tell you whether your hospitality yield is leaving money on the table, your sponsorship category fill rate is underperforming the market, or your revenue per headcount is where it should be. Before the board asks.
COMMERCIAL OPERATIONS — CATEGORY FILL RATE
Audience Intelligence
Your fanbase is your commercial asset. CRED sizes, segments, and scores your audience across every dimension that matters to sponsors including demographic profile, spending behavior, geographic reach, brand affinity by category, matchday vs. digital fan comparison, and fan lifetime value by segment. The intelligence that makes your partnership pitch defensible, not anecdotal.
AUDIENCE & CONSUMER — BRAND AFFINITY INDEX
4.6B
Global Consumer Universe
68%
Aged 18–44
OVER-INDEX VS. GENERAL POPULATION
Market Signals
What's happening in your market that your leadership team needs to act on including category trends, competitor moves, capital flows, media rights benchmarks, and valuation comps. Delivered as a live dashboard, updated continuously.
VALUATION & COMPS — EV/REVENUE VS. PEERS
FOR YOUR COMMERCIAL TEAM
Here are the people who actually care about your brand. Ranked by who's most likely to say yes.
Your commercial team doesn't have a prospects problem. They have a prioritization problem. CRED surfaces the brands that matter, scored, ranked, and ready to contact.
Customer Health Scores
Know which relationships need attention before the renewal conversation forces your hand. Know which partners are compounding and which are quietly at risk, with enough lead time to intervene. Every active partner scored 0–100. Continuously updated. No manual tracking required.
SPONSOR PORTFOLIO — HEALTH SCORES
Emirates
88Rolex
82HSBC
71Mastercard
↓ declining64Heineken
57Three moments where CRED changes the outcome.
The page cadence stays practical: each moment pairs decision context with the live intelligence panel a commercial team would use in the meeting.
MOMENT 01
Before a Major Pitch
Walk into every sponsor conversation knowing what that brand paid for their last deal, what comparable properties charged, and where your ask sits relative to the market. See which executives on their team have already engaged with your property and what they interacted with. Check the signals that tell you whether they're in an active investment window including recent funding, CMO hire, S1 filing, and marketing budget expansion. Walk into every conversation knowing more than they expect you to know.
PRE-CALL INTELLIGENCE — MASTERCARD
91DEAL HISTORY
EXECUTIVE INTERACTIONS
Sarah Chen, VP Partnerships
Attended 3 events · Engaged 8 posts
Tom Blake, CMO
Followed channels · Viewed sponsorship deck
BUYING SIGNALS
MOMENT 02
Monday Morning Pipeline Review
Open the health score dashboard. See which active partners are flagged by declining activation, reduced engagement, or payment pattern changes. Check the recently sponsored feed for brands whose current deals are approaching expiry in the next 90 days. Filter your scored prospect list by the categories where you have open inventory. Thirty minutes of intelligence work that used to take a full day and always happened after the problem was already visible.
COMMERCIAL DASHBOARD — MONDAY REVIEW
PARTNER HEALTH
Emirates
88Rolex
82HSBC
71Mastercard
64Heineken
57EXPIRING SOON
Visa
Ends in 47 days
Financial Services
Nike
Ends in 61 days
Apparel
Nikon
Ends in 88 days
Technology
MOMENT 03
End of Quarter Push
Filter scored prospects by brands with recent funding rounds, new CMO hires, or S1 activity declaring growth ambitions. These are the companies in an active investment window right now, not theoretically a good fit, but actively allocating budget. Cross-reference against brands whose current deals are ending this quarter. These are the calls that close before the quarter ends. This is the list your team works when the number needs to move.
ACTIVE INVESTMENT WINDOW — Q2 PUSH
24 prospectsStripe
Klarna
Revolut
Wise
The intelligence infrastructure behind the agencies that compete on data.
Dentsu. UTA. IMG. Agencies building a proprietary data advantage ask what CRED can pipe into what they've already built.
Enrich Your Client Intelligence
Every recommendation your team produces becomes more precise than what your competitors can deliver. CRED adds:
- Brand fit scoring
- Audience affinity models
- Sponsorship predictions across 700M+ contacts and 50M+ companies
Fill Your Own Pipeline
A live new business pipeline, continuously updated with:
- Brands actively expanding marketing investment
- CMOs who've just moved
- Companies with S1 filings before anyone has approached them
Scored, ranked, and broken down by industry, geography, and buying signal. Your team stops starting from scratch every cycle.
Compound Your Data Advantage
The agencies that use CRED pull ahead on two fronts simultaneously:
- Client recommendations your competitors can't replicate
- A new business pipeline that doesn't reset every cycle
TRUSTED BY
LEAD DISCOVERY — INDUSTRY ENGAGEMENT CLUSTERS
Financial Services
$142B
847 brands
Consumer Tech
$98B
612 brands
Automotive
$76B
441 brands
Travel & Hospitality
$63B
389 brands
Luxury Goods
$41B
203 brands
$479B combined marketing spend
across 2,492 ranked brand prospects
Sports teams use CRED to make commercial intelligence operational.
The same framed system carries customer proof, keeping the quote, source, visual, and action inside one bordered editorial moment.
“
CRED has helped to enrich our data intelligence capabilities across the commercial lifecycle, particularly through deepening understanding of our fanbase and leveraging AI to drive efficiencies across the team.
Tim Griffith
Head of Strategy and Insights, Fulham FC
Stop guessing which deals are out there. Start knowing.
The deal is already out there. CRED shows you where it is and who to call before someone else does.
EXECUTIVE BRIEFING
What you'll walk away with:
A live signal assessment using your property, your market, and your prospect targets, showing exactly what CRED surfaces before you commit to anything.
Schedule Executive BriefingSAMPLE REPORT
What you'll receive:
Submit 5 target brands or prospects. Within 48 hours CRED returns brand affinity signals, contacts, fit scores, and buying signals across all 5.
Get a Sample Report