Your Next Deal Is Already in the Market. Do You Know Where?
CRED gives sports organizations and agencies the intelligence to get there first: Who to call, what they'll pay, and when their current deal ends.
TRUSTED BY ORGANIZATIONS THAT COMPETE ON INTELLIGENCE
SPORTS & ENTERTAINMENT INTELLIGENCE PLATFORM
$179B
Global Sports Market
4.6B
Consumer Universe
$31.8B
PE Capital Deployed
22,000,000+
Sponsor Predictions
LIVE BRAND SIGNALS — RANKED BY FIT & BUYING READINESS
Nike
Apparel
94
FIT SCORE
Mastercard
Financial Services
91
FIT SCORE
Emirates
Travel & Aviation
87
FIT SCORE
Rolex
Luxury Goods
84
FIT SCORE
Heineken
Beverage
79
FIT SCORE
THE PROBLEM
The Problem. One Platform.
01
Leadership Visibility
Your revenue streams, commercial benchmarks, and market position live in different systems. The unified view you need for every board meeting, every strategic decision, and every budget conversation has to be assembled manually every time.
02
Commercial Blind Spots
Somewhere in your social following, your event attendance, and your digital engagement, a brand executive at exactly the right company is raising their hand. You just don’t know who they are.
03
Hidden Pipeline
Your CRM, ticketing system, and email platform are full of people already engaging with your property. But their personal email is disconnected from their professional identity. You have no way of knowing that the person in row seven is the Head of Partnerships at a brand with a $40M marketing budget.
The Current State
What most sports organizations are running on
Revenue data across 4 disconnected systems
Sponsorship benchmarks assembled manually
No unified view for board meetings
Commercial team flying blind on prospects
Market position unclear without research sprints
CRED Intelligence Layer
What CRED surfaces from the same data
All revenue streams in one live dashboard
Benchmarks updated continuously, not quarterly
Board-ready view, ready before every meeting
Ranked pipeline of brands most likely to say yes
Market position tracked in real time
CRED solves all three in one platform.
HOW IT WORKS
From signal to decision in one platform.
Every deal signal, every prospect score, and every partner health indicator. All continuously updated from your data and CRED's combined intelligence across 50M+ companies and 700M+ contacts. Your team stops searching and starts deciding.
STEP 01
Connect
Unify everything.
200+ data sources bring together your internal systems and external market signals. CRED then matches personal identities to corporate profiles across your interaction database, resolving which fans and ticket buyers work at brands worth calling. Your internal data and CRED’s external intelligence working together so every prospect is warm before your team makes the first call.
STEP 02
Score
Rank every opportunity.
Proprietary scoring models rank every brand, every prospect, and every active partner. Custom models by inventory category. Look-alike modeling against your best partners. Health scores on every active relationship. The right score for the right conversation, not one generic number applied to every opportunity. Every outcome your team records sharpens the next prediction, so the scores get more accurate the longer you use them.
STEP 03
Surface
Deliver at the point of decision.
Dashboards give your leadership team a unified operational view. Ranked prospect lists give your commercial team a live pipeline. Custom reports give your analysts the client-ready intelligence that used to take days to produce. All of it built from the same scored, continuously updated data layer. Your leadership team sees the full commercial picture. Your partnership directors see a ranked prospect list. Your analysts get a report ready for tomorrow’s pitch.
FOR RIGHTS HOLDERS
Everything your leadership team and your commercial team need. Finally in one place.
Whether you're running a league, a federation, a team, or a venue, CRED gives your senior leaders a unified view of your business and your commercial team a live pipeline of the brands most likely to say yes.
One view of your entire operation. Built for the people who run it.
Revenue Intelligence
All your revenue streams tracked in one view including media rights, sponsorship, ticketing, pay-per-view, and merchandise, benchmarked against peer properties and projected forward. Know which streams are growing, which are underperforming against your league median, and where the whitespace is before the board asks.
FINANCIAL ANALYSIS — REVENUE BY STREAM
Commercial Performance Benchmarks
Revenue per headcount by department, sponsorship category fill rate vs. achievable inventory, hospitality yield vs. comparable properties. The benchmarks that tell you whether your hospitality yield is leaving money on the table, your sponsorship category fill rate is underperforming the market, or your revenue per headcount is where it should be. Before the board asks.
COMMERCIAL OPERATIONS — CATEGORY FILL RATE
Audience Intelligence
Your fanbase is your commercial asset. CRED sizes, segments, and scores your audience across every dimension that matters to sponsors including demographic profile, spending behavior, geographic reach, brand affinity by category, matchday vs. digital fan comparison, and fan lifetime value by segment. The intelligence that makes your partnership pitch defensible, not anecdotal.
AUDIENCE & CONSUMER — BRAND AFFINITY INDEX
4.6B
Global Consumer Universe
68%
Aged 18–44
OVER-INDEX VS. GENERAL POPULATION
Market Signals
What's happening in your market that your leadership team needs to act on including category trends, competitor moves, capital flows, media rights benchmarks, and valuation comps. Delivered as a live dashboard, updated continuously.
VALUATION & COMPS — EV/REVENUE VS. PEERS
Here are the people who actually care about your brand. Ranked by who's most likely to say yes.
Your commercial team doesn't have a prospects problem. They have a prioritization problem. The brands worth calling are buried inside a much larger universe of companies that aren't ready, aren't a fit, or have already been claimed by a competitor. CRED surfaces the ones that matter, scored, ranked, and ready to contact, before your team has made a single cold call.
Four tools your commercial team uses every day. Select one to see how it works.
Customer Health Scores
Know which relationships need attention before the renewal conversation forces your hand. Know which partners are compounding and which are quietly at risk, with enough lead time to intervene. Every active partner scored 0–100. Continuously updated. No manual tracking required.
SPONSOR PORTFOLIO — HEALTH SCORES
Emirates
88Rolex
82HSBC
71Mastercard
↓ declining64Heineken
57HOW COMMERCIAL TEAMS USE IT
Three Moments Where CRED Changes the Outcome.
MOMENT 01
Before a Major Pitch
Walk into every sponsor conversation knowing what that brand paid for their last deal, what comparable properties charged, and where your ask sits relative to the market. See which executives on their team have already engaged with your property and what they interacted with. Check the signals that tell you whether they're in an active investment window including recent funding, CMO hire, S1 filing, and marketing budget expansion. Walk into every conversation knowing more than they expect you to know.
PRE-CALL INTELLIGENCE — MASTERCARD
91DEAL HISTORY
EXECUTIVE INTERACTIONS
Sarah Chen, VP Partnerships
Attended 3 events · Engaged 8 posts
Tom Blake, CMO
Followed channels · Viewed sponsorship deck
BUYING SIGNALS
MOMENT 02
Monday Morning Pipeline Review
Open the health score dashboard. See which active partners are flagged by declining activation, reduced engagement, or payment pattern changes. Check the recently sponsored feed for brands whose current deals are approaching expiry in the next 90 days. Filter your scored prospect list by the categories where you have open inventory. Thirty minutes of intelligence work that used to take a full day and always happened after the problem was already visible.
COMMERCIAL DASHBOARD — MONDAY REVIEW
PARTNER HEALTH
Emirates
88Rolex
82HSBC
71Mastercard
64Heineken
57EXPIRING SOON
Visa
Ends in 47 days
Financial Services
Nike
Ends in 61 days
Apparel
Nikon
Ends in 88 days
Technology
MOMENT 03
End of Quarter Push
Filter scored prospects by brands with recent funding rounds, new CMO hires, or S1 activity declaring growth ambitions. These are the companies in an active investment window right now, not theoretically a good fit, but actively allocating budget. Cross-reference against brands whose current deals are ending this quarter. These are the calls that close before the quarter ends. This is the list your team works when the number needs to move.
ACTIVE INVESTMENT WINDOW — Q2 PUSH
24 prospectsStripe
Klarna
Revolut
Wise
FOR AGENCIES
The intelligence infrastructure behind the agencies that compete on data.
Dentsu. UTA. IMG. The agencies building a proprietary data advantage don't ask what reports CRED can make them. They ask what CRED can pipe into what they've already built.
Enrich Your Client Intelligence
Every recommendation your team produces becomes more precise than what your competitors can deliver. CRED adds:
- Brand fit scoring
- Audience affinity models
- Sponsorship predictions across 700M+ contacts and 50M+ companies
Fill Your Own Pipeline
A live new business pipeline, continuously updated with:
- Brands actively expanding marketing investment
- CMOs who've just moved
- Companies with S1 filings before anyone has approached them
Scored, ranked, and broken down by industry, geography, and buying signal. Your team stops starting from scratch every cycle.
Compound Your Data Advantage
The agencies that use CRED pull ahead on two fronts simultaneously:
- Client recommendations your competitors can't replicate
- A new business pipeline that doesn't reset every cycle
TRUSTED BY
LEAD DISCOVERY — INDUSTRY ENGAGEMENT CLUSTERS
Financial Services
$142B
847 brands
Consumer Tech
$98B
612 brands
Automotive
$76B
441 brands
Travel & Hospitality
$63B
389 brands
Luxury Goods
$41B
203 brands
$479B combined marketing spend
across 2,492 ranked brand prospects
CRED has helped to enrich our data intelligence capabilities across the commercial lifecycle, particularly through deepening understanding of our fanbase and leveraging AI to drive efficiencies across the team.
Tim Griffith
Head of Strategy and Insights, Fulham FC
Stop Guessing Which Deals Are Out There. Start Knowing.
The deal is already out there. CRED shows you where it is and who to call before someone else does.
EXECUTIVE BRIEFING
What you'll walk away with:
A live signal assessment using your property, your market, and your prospect targets, showing you exactly what CRED surfaces on your organization before you commit to anything.
Schedule Executive BriefingSAMPLE REPORT
What you'll receive:
Submit 5 target brands or prospects. Within 48 hours CRED returns a full intelligence report including brand affinity signals, decision-maker contacts, fit scores, and buying signals across all 5. No cost. No obligation.
Get a Sample Report